March 19, 2020

Exhibition graphics – the image selection is so important. An interview with visual language expert Angelika Güc

Angelika Güc, you are an expert in visual language in marketing communication. Why is the selection of pictures so important for the exhibition stand? Pictures are the best sellers. Because visual impressions reach us the fastest. While our brain takes pictures immediately, it first has to convert texts into information. We take 83% of all...