Current trends and visions in exhibition stand construction

MSA Safety – A+A Düsseldorf 2019

The customer’s requirement for clear zoning of four product divisions on the 160 sqm head stand had a decisive influence on our stand concept. The central, suspended ceiling element is the eye-catcher, presenting one zone on each side, visible throughout the entire exhibition hall. The arrangement of all other elements on the booth is based...
Read More

New Deuter booth at the Outdoor

The CI was changed six weeks before the start of the fair and a new exhibition stand concept was therefore required – a major challenge from Deuter Sport to the eXpressive team for this year’s outdoor … That was the starting signal for a hot planning phase in which the result can be seen! The...
Read More

Exhibition graphics – the image selection is so important. An interview with visual language expert Angelika Güc

Angelika Güc, you are an expert in visual language in marketing communication. Why is the selection of pictures so important for the exhibition stand? Pictures are the best sellers. Because visual impressions reach us the fastest. While our brain takes pictures immediately, it first has to convert texts into information. We take 83% of all...
Read More

Love to detail: display construction and prototypes

Whether as an additional presentation area, highly specialized built-in part, as part of the stand concept or as an independent eye-catcher, displays and prototypes developed for brand appearances always require one thing above all: Love to detail A whole range of requirements and ideas should be developed for multiple use in a short time and...
Read More

Modular exhibition stands with a system

We keep meeting the desire of medium-sized companies to show their best side internationally with modular, multi-use exhibition stands at numerous trade fairs and events throughout the year. This is often a challenge for both the customer and the trade fair architects. With our customer Arthrex, we showed how an idea can turn over 40...
Read More


We would be happy to tell you more about our philosophy and our forward-looking stand construction concept over a cup of coffee.
Visit us in the Isar valley south of Munich or make an appointment at your location.