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New Deuter booth at the Outdoor

The CI was changed six weeks before the start of the fair and a new exhibition stand concept was therefore required – a major challenge from Deuter Sport to the eXpressive team for this year’s outdoor … That was the starting signal for a hot planning phase in which the result can be seen! The...

Exhibition graphics – the image selection is so important. An interview with visual language expert Angelika Güc

Angelika Güc, you are an expert in visual language in marketing communication. Why is the selection of pictures so important for the exhibition stand? Pictures are the best sellers. Because visual impressions reach us the fastest. While our brain takes pictures immediately, it first has to convert texts into information. We take 83% of all...