Blog: Current trends and visions in exhibition stand construction

We visualize your corporate philosophy

eXpressive stages brand worlds!

Whether trade fair appearance, showroom or sales area – we take over the entire project organization for you. From the first sketch to conception and production to the graphic equipment. With us you can experience your products up close.

Every booth is a unique project

Addressing trade fair visitors emotionally

Our name says it all. We are known for expressive brand communication. We help to anchor your brand and your product emotionally in the minds of the trade fair visitors. The parallel to Expressionism is no coincidence: one of the most important elements of this art form coincides with our idea of creative implementation in trade fair design.

Sustainability in exhibition stand construction

Reusable components and systems

Exhibition stands are often only in use for a few days. The design of exhibition stands that can be used several times is not only easy on your budget. With a focus on sustainability, we make a contribution to the environment. At the same time, we take responsibility for future generations.


  • It is always a pleasure to work with eXpressive. From incorporating forward design and complicated technical plans for our machine products to execution, I know we are in good hands. Hardwig Ritter, founder, has always been on top of things and ensures that we have everything we need to have a successful show and meet budgetary goals. They will make things happen regardless of how challenging they are. They are professional and pay very close attention to the details. With each step of the process, all the crew from Andreas, the Project Manager to the stand builders are amazing!”

    Tracey Schropp
    Manager, Global Tradeshows & Customer Events, Nordson Electronics Solutions
  • Expressive has supported Deuter for many years with excellent service, creativity and a fair and pragmatic approach.

    Martin Riebel
    CEO of Deuter Sport GmbH

Do you already know our flexible service packages?

Our three-tier range of services offers maximum freedom and flexibility: from concept to planning and tendering to implementation.

You decide how extensive our support is for your trade fair project. We work with your national or international trade fair team on site in the regions, develop comprehensive concepts, support and advise wherever we are needed. Or: We provide you with our proven full service concept.

Planning and project management

A lot of experience and a feel for trends

Creative design for your market presence

Hub for communication

Precise implementation and logistics

Teamwork - the basis for your exhibition success.

Predictive and service-oriented planning and project planning

We plan and project exhibition stands based on innovative exhibition systems. Mobility, flexibility and modularity are our top priorities. We maintain a long-term sales partnership with leading system manufacturers and supplement their products with special products specially developed for our customers. The visual presentation of the trade fair design is done in 2D or 3D. The planning and commissioning of graphic and multimedia presentations is just as much a part of our portfolio as the clarification of building permits or technical orders.

Pioneering stand design that convinces

Whether trade fair appearance, showroom or sales area – the design and the graphic elements are in the foreground for every visitor. From the first sketch to production to graphic design – we ensure a unique design and budget-friendly execution. The technical equipment – above all light, sound and multimedia – as well as statics, stability and self-support of the components, optimal use of space and many other criteria make for a perfect exhibition stand. We think of everything and bring our many years of experience in trade fair construction to major international trade fairs. Your exhibition stand will be an experience.

Stand construction and logistics - flexible and from a single source

We take on the design and conception of your trade fair stand or showroom as well as the project planning and implementation in our own workshops or at specialized partner companies. The rental of furniture, stand equipment and system material from our own rental pool as well as the layout and production of the exhibition graphics are further service components. As well as trade fair service and accompanying measures, the organization of multimedia equipment and technology. The transport and material handling is done with the most modern machinery. We not only store your trade fair stand on 2000 square meters of storage space, we also have various trade fair systems ready for you to rent.

We put your company in the spotlight. Let us talk about that.

eXpressive GmbH

Rosenstraße 2
81049 Pullach bei München

+49 (89) 856 396 20
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