Creative, visionary, effective
Exhibition Design, Exhibition Construction, Showrooms

Brands are shaped
by the makers who
are behind them

Our team is characterized by competence, reliability, an open ear for the wishes and needs of our customers and the responsible handling of budgets. Whether you are planning a new trade fair stand or your existing stand layout is to be revised: We ensure that your trade fair stand and thus your brand can be emotionally experienced by your customers! Our range of services extends to all areas and planning levels for trade fair stands, event buildings, displays and special buildings, shops and showrooms including graphic design.

Let us talk about your presence at the fair!
Call our team: +49 (89) 856 396 20 or send us an email.

A coherent, innovative trade fair stand can only be created through a harmonious dialogue between customers and the trade fair designer. It is always important to keep an eye on the existing budget. This is the only way to create an appropriate trade fair architecture that is goal and success-oriented

Hardwig Ritter, founder and CEO of eXpressive GmbH

Success inspires us -
Always looking for new

Exhibition constructions professionals

Years of experience

eXpressive GmbH, the Munich agency for trade fair design & architecture emerged from the trade fair and event agency expo works, founded in 1999 by graduate in business administration, Hardwig Ritter. Today we are successful with a proven network of contract partners as a strategic partner for the brand communication of our customers at home and abroad.

We also expect the high standards that we have of ourselves from our partners and suppliers. Our entire team is characterized by years of know-how, motivation, reliability and a high reactivity to unforeseen things.


Our idea of exhibition stand construction

Our ambition in exhibition architecture is to always create an experience for your visitors and to design your exhibition stand perfectly down to the last detail.

“The whole package from a single source”, this is the only way to really implement your exhibition stand according to your wishes and requirements. Especially in the construction phase, the ongoing coordination between the trade fair architect and the project manager is essential. As a full-service trade fair agency, eXpressive GmbH is your direct and uncomplicated support as a competent partner in all matters.

Sustainability in exhibition stand construction - that counts

Careful use of resources.

Hardwig Ritter, the founder and CEO of eXpressive GmbH, is particularly concerned about the sustainability of the materials and components used, and not just as a family man. Conservation of resources can be implemented well in exhibition stand construction. Well thought-out trade fair design and an optimal combination of system components and individually manufactured objects are the basis for repeated use. “For us, the sustainability of exhibition stands starts with the planning. For each component and material, we weigh up how we can use it again for future exhibition stands with minimal changes. Or whether there are more sustainable alternatives that are justifiable in terms of costs. “

Internal - external doesn't matter to us

Powerful Team

Many different people and talents are involved in the creation of a trade fair stand. So also by us. Everyone has unique expertise in their respective field. Whether conceptioner, designer, craftsman, logistics specialist – many of our long-time team members are true jack-of-all-trades and always highly motivated. Internally or externally: We put together a tried and tested team for each trade fair stand and draw on a pool of selected specialists and specialists. For design, construction and other areas, we work together with external professionals depending on the task. However, we never give up one thing: project management. Because every trade fair project depends on it. Your advantage: You always have the same contact person who will implement your wishes perfectly and pull all the strings in the background. So that your exhibition stand becomes a unique experience for your visitors.

High quality system components made of aluminum

Multiple uses - always a new stand design

In almost 20 years of trade fair construction, we have put all system components through their paces. We only became true fans of one trade fair system: ALUVISION. What convinced us?

The high-quality and precise processing from aluminum components: easy to transport and store, but extremely stable and self-support.

With its versatile design language – whether round, angular, cutouts, suspensions – the ALUVISION trade fair system allows our creativity to run free. Everything is possible.

Longevity: The ability to use the components again and again – that fits perfectly with our philosophy of sustainable trade fair concepts.

Get to know ALUVISION!


We would be happy to tell you more about our philosophy and our forward-looking stand construction concept over a cup of coffee.

Visit us in the Isar valley south of Munich or make an appointment at your location.