The CI was changed six weeks before the start of the fair and a new exhibition stand concept was therefore required – a major challenge from Deuter Sport to the eXpressive team for this year’s outdoor …

That was the starting signal for a hot planning phase in which the result can be seen! The new concept for the stand area is based on the graphic design, for which the flexible

Aluvision exhibition system is ideally suited. The magnetic wall system that we developed especially for Deuter could be integrated into the wall construction with some adjustments for the attachment of the exhibits. In addition, our inventors designed magnetic holders for the new “Futura series” in order to present the backpacks to visitors in a rotatable manner. All furniture such as storage boxes and a new information counter were made in our joinery.


The graphic team of the Deuter marketing department created the graphic layouts themselves and made a significant contribution to this much-praised result. Photo shoots were made under high pressure, layouts and print files produced. Compliments for the great cooperation!

Due to the large number of graphic areas, we were faced with the task of finding a printing process or material that is as odorless as possible and still of high quality in color resolution. We will deal with this topic in stand construction shortly with a separate blog entry.

Only the very good cooperation with all trades made this project so successful – a big THANKS to everyone!